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Smartphone users account for more than half the UK population

20 March 2012

Android still leads the way but it's mixed fortunes for Nokia as Windows wins but Symbian slumps

A staggering 50.3 percent of the British population now owns a smartphone.

The data from Kantar Worldpanel ComTech also shows that over 70% of mobile phone sales in the three-month period from November-January 2011 were smartphones.Android is still the frontrunning platform with 48.5% usage (up from 37.8% last year), while the iPhone now accounts for 28.7% (up from 22.7%).

Proportionally, The biggest movers on the list will be of interest to Nokia users.Windows Phone has jumped from 0.5 to 2.5%, outselling the once mighty Finns' Symbian platform, which has dropped 10 points year on year to just 2.4% of UK sales.While the Symbian platform is being phased out in favour of Windows Phone, Kantar Worldpanel ComTech's Dominic Sunnebo told The Daily Telegraph 'the fact that WP7 sales have overtaken Symbian based on one handset is encouraging;however, Nokia will need to expand the range quickly in order to keep up with the slew of next generation competitor products being launched in quarter two.'

On the other side of the Atlantic the big two are reversed, with Apple having 48.4% of the market share in the US, compared to Android's 42.6%.

Source: Daily Telegraph



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