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Free apps could be draining your battery

19 March 2012

Power-hungry advertising in free apps is costing you battery life says new research

A study carried out by a team in the USA have concluded that free apps are draining battery life considerably faster than paid-for versions.Researchers at Purdue University in Indiana monitored applications on Android and Windows Phone devices and discovered that additional resources were being consumed bythe third-party services used to promote advertising.

Researchers studied popular apps such as Angry Birds and Facebook and in one case discovered 75% of the power consumed by the app was being utilised by advertisements.In the case of Angry Birds itself, only 20% of the energy consumed was being used by the actual game with 45% going on GPS to enable targeted advertising.iOS restrictions meant the tests couldn't be carried out on the iPhone.

The findings demonstrate that app developers need to consider energy optimisation more seriously, report author Abhinav Pathnak told the BBC.

Source: BBC



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What is Mobile Number Portability?

Mobile Number Portability, MNP or mobile number porting allows you to transfer your existing mobile phone number from to another mobile phone operator. This saves you having to tell your family, friends and contacts your new number... You can keep your existing mobile phone number. The process is termed mobile number portability (MNP), or mobile number porting. It's quick, FREE and very easy to do - use our handy tool above to obtain full instructions.

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